CitNOW Group articles
CitNOW Group articles
Returning customers 26% more likely to convert
In today’s market, customers have one thing above all else, they have choice. So, what can retailers do to make sure customers continue to purchase their vehicles from them?
Managing customer conversations in an omnichannel world
Meaningful conversations that develop into long-lasting relationships are incredibly advantageous. Implementing the right processes and having the right technology behind you is key to ensuring positive customer interactions daily.
Aftersales conversion metrics show stability with variations in eVHC performance
Retailers need to avoid complacency and continue to utilise technology and people at the right stage of the eVHC process to ensure they deliver the most optimal results and grow year on year.
Effective stock management and strategic pricing
Retailers must focus on effective stock management and strategic pricing to thrive in this fluctuating market. By balancing sale prices and days to sell, and offering service plans or extended warranties, retailers can secure long-term customer retention.
Growing your aftermarket opportunities as owners hold on to cars for longer
Recent market data highlights substantial opportunities for retailers to significantly grow their aftersales revenues by retaining a greater share of the servicing, maintenance, and repair work, particularly by targeting out-of-warranty vehicles.
Opportunities to focus in and deliver improved performance in Aftersales
Closing off Q1 showed broadly stable results across KPIs, but by looking back at how Q1 2024 compared to Q1 2023 we discuss what this can mean for the retail network and where new opportunities may exist.
Why 2024 is looking like the year of the used car
Our latest data highlights a surge in demand for pre-owned vehicles, accounting for 57% of enquiries in April, compared to just 43% for new cars, indicating there’s plenty of opportunity to take advantage of this latest trend.
Enhancing used car profit: accelerate the remarketing process
Once a retailer has added a used vehicle to its inventory, the number of days it takes to bring it to market is one of the most crucial things it can influence from a profitability perspective.
Zero emission vehicle sales – the role of data and multi-channel communication
March saw an impressive 10.4% rise in new car registrations overall. However, those focused on the ZEV Mandate may be concerned that Battery Electric Vehicle market share fell to 15.2%.
Opportunities to enhance conversions in a ‘Product Push’ market
The extended delivery timescales for new cars seen in the aftermath of the COVID-19 pandemic are a distant memory. Today, we see strong levels of supply from existing and new manufacturers.
Digitising part exchange
Finding quality used stock is an ongoing and time-consuming challenge for every retailer. In recent years, the situation has been complicated by the emergence of online used car buying services disrupting the traditional part-exchange process.
Meeting the ZEV targets in 2024 – an enquiry management advantage
Generating Battery Electric Vehicle (BEV) leads and converting them successfully to support OEMs hit targets will be essential for many retailers. Success represents a compelling opportunity.
Accelerate aftersales: insights to optimise efficiency
In today’s rapidly changing marketplace it may be time for some fresh thinking to energise your aftersales approach. Read on for our best practice tips to help optimise performance and efficiency.
Meeting the ZEV Targets in 2024
There has been a lot of industry discussion around the Zero Emission Vehicle (ZEV) mandate and the implications for OEMs who do not meet the targets. We understand the challenge facing OEMs and their retail networks.
Enhancing Customer Engagement & Retailer Efficiency
At CitNOW Group, we believe better customer engagement can be linked and enhanced with improvements in efficiency. Sales and marketing processes centred on meeting customers’ needs can be a win-win for both retailers and customers.
Red and Amber Work – the Open Goal Opportunity
70% of retailers believe that their aftersales teams could be missing out on £170k pa of red work revenue. As retailers start the year, the positive takeaway is that an open goal opportunity is available to many. The next step is to convert identified aftersales opportunities from chance to actual income.
The Emerging Role of AI in Car Retailing in 2024
Artificial intelligence (AI) technology has been around for a while now, with tools such as voice command navigation technology in cars used daily. Increasingly, the retail motor industry is looking at the potential of the technology to enhance their proposition.
It’s Time to Discover and Realise the Opportunities in 2024
The realities of the current trading environment cannot be ignored; however, it is every bit as important to identify the opportunities that exist. Into 2024, CitNOW Group’s growing ecosystem is committed to realising greater success for its customers.
Happily ever aftersales: maximising revenue opportunities
Is your aftersales team generating all the revenue it could be? Read how data-driven efficiencies, supported by technology, can help.
CitNOW Group achieves ISO 27001 information security standard
CitNOW Group has secured ISO 27001 UKAS certification, confirming it meets the highest standards of information security across all of its operations. This certification provides OEMs, retailers, and their customers with reassurance about how data stored or processed by CitNOW Group companies will be handled.
Mind the gap: sales-driven strategies to identify revenue and performance wins
Are your stock pricing and lead management strategies as strong as they can possibly be? Find out how technology can help in this blog.
Adapting to change: key automotive trends from 2023
How is automotive retail changing, and how can technology help you respond? Stay on top of the latest trends with this blog.
CitNOW Group: technology to maximise your sales and aftersales processes
Integrating the right technology into your processes is key to maximising your conversions and profitability. Discover how CitNOW Group’s solutions can help.
CitNOW Group: transforming the automotive customer experience
A multi-faceted approach to technology can help automotive retailers thrive. Discover how CitNOW Group covers every base.