CitNOW Group continues growth with acquisition of Real Time Communications (RTC)

CitNOW Group is continuing to expand its technology portfolio with the acquisition of Real Time Communications (RTC), an industry-leading supplier of integrated technologies that streamline sales and aftersales operations for automotive retailers.

• Real Time Communications helps dealers streamline sales and aftersales operations
• Shared knowledge and technology will improve retailer efficiency, boost profitability and create a seamless customer experience
• Expansion supports CitNOW Group’s ambition to transform the way the automotive world communicates

This latest acquisition forms part of CitNOW Group’s strategy to expand the reach of its products throughout the customer journey. RTC helps retailers simplify workflows in both sales and aftersales, by enabling staff to manage the entire customer journey in one place, using simple, user-friendly platforms and actionable insight reporting. The existing RTC team will continue to support and develop the products as part of CitNOW Group.

Working with RTC, the CitNOW Group aims to further expand its product portfolio to help retailers improve profitability and deliver a seamless customer experience. In particular, the collaboration is expected to result in significant advances in the effectiveness of aftersales-focused services, resulting in increased productivity and efficiency savings in the workshop, as well as boosting customer satisfaction and retention.

Geoffrey Page-Morris, CEO of CitNOW Group, said: “With more than 20 years’ experience equipping retailers with the tools to help them keep pace as the automotive industry rapidly evolves, RTC is a natural fit as part of the Group. The complimentary technology developed by our colleagues at RTC will play a big part in helping us to achieve our mission of improving efficiency for retailers and supporting them to maximise their revenue potential. We welcome RTC into the CitNOW Group family as we move one step closer to our ultimate ambition of making life easier for dealerships and transforming the way the automotive world communicates”

Tim Baumfield, CEO of Real Time Communications added: “This is an exciting opportunity to help us further strengthen and grow existing RTC products through accelerated development and deeper integrations. We are excited to be joining CitNOW Group and becoming part of its expanding portfolio as we work together to improve productivity and efficiency in aftersales.”

The acquisition of RTC follows shortly after CitNOW Group secured a significant new investment from leading mid-market private equity investor Livingbridge, alongside additional funding from current backer Tenzing. CitNOW Group continues to accelerate its growth strategy with recent mergers and acquisitions including Web1on1 in the Netherlands, Dealerweb, Tootle and Reef Business Systems in the UK, and Quik in the US.