CitNOW launches first CRM solution tailored for Automotive Retail

CitNOW, part of the CitNOW Group, has announced the launch of CitNOW Auto360, its first customer relationship management (CRM) solution that will be available on Salesforce AppExchange.

This launch marks a significant milestone for CitNOW Group, building on the foundation of its established digital solutions and deep industry expertise. The new CRM is designed to deliver personalised driver experiences, streamline service operations, and drive revenue across the entire vehicle lifecycle.

What sets this CRM apart is its ability to seamlessly integrate with over 250 third-party dealer systems, spanning marketing, sales, and aftersales functions, empowering retailers to simplify their tech stack, reduce inefficiencies, and unlock new levels of profitability.

Already trusted by some of the UK’s leading dealer groups, the solution represents a major evolution in how dealerships manage customer relationships — offering a smarter, more connected way to engage with drivers at every stage of their journey.

As part of CitNOW Group’s ongoing mission to transform the digital retail experience, this CRM solution is another step forward in helping retailers deliver exceptional service and grow their businesses with confidence.