CitNOW Group continues international growth with acquisition of Web1on1

The CitNOW Group is continuing to expand its international portfolio with the acquisition of Web1on1, Europe’s leading multi-channel messaging software platform. The acquisition is the latest step toward the Group’s ambition to transform the customer journey in automotive.

• CitNOW Group acquires Europe’s leading automotive messaging platform
• Shared experience and insight will help retailers create more seamless customer experiences
• Expansion will help CitNOW Group deliver on its ambition to transform the customer journey in automotive

The integration of Web1on1 will allow CitNOW to broaden the reach, functionality, and flexibility of its digital communications products throughout the customer journey. The existing Web1on1 team will continue to support and develop the platform, with a number of synergies across the existing CitNOW Group product suite set to benefit sales and service teams, dealer marketeers and customer care teams globally.

Geoffrey Page-Morris, CEO of CitNOW Group, said: “Web1on1 is an outstanding communication platform, and this collaboration between two technology leaders in automotive dealership software has the potential to transform the way many businesses operate and communicate with their customers. This acquisition is fundamental to our strategy of making life easier for dealerships and transforming the way the automotive world communicates. We look forward to welcoming the team and its customers into the Group family.”

Joost Rijlaarsdam of Web1on1 added: “For the last 12 years, we’ve bootstrapped Web1on1 and earned the trust of hundreds of dealerships and brands across Europe. Now, with the support of CitNOW Group, we’ll be able to harness those strong connections and expand our service to offer an even better experience for Web1on1 customers.”

This latest acquisition follows the integration of Dealerweb, Tootle and Reef Business Systems in the UK, and Quik in the US, into the CitNOW Group.