Reef Business Systems
Thank you for visiting the Reef Business Systems website
CitNOW Group acquired Reef Business Systems in 2021 and since then we have been migrating existing customers to one of our other Showroom systems – Auto SLM or Dealerweb Showroom.
The migration completed on 31st July 2023 and Reef Business Systems is no longer in operation. If you have any questions about this please contact us at team@citnowgroup.com
The latest news from across the Group
November 25, 2025
CitNOW Triage Wins IT Innovation of the Year – AI & Video at the Motor Trader Industry Awards 2025
CitNOW Group has been named the winner of the IT Innovation of the Year – AI & Video category at this year’s Motor Trader Industry Awards.
November 19, 2025
Birchwood Group Named CitNOW Group’s Retailer of the Quarter for Q3 2025
Birchwood Group has been named CitNOW Group’s Retailer of the Quarter for Q3 2025, following a standout nomination from Account Manager George Boardman.
November 13, 2025
Reaching New Heights of Customer Experience: The Strategic Differentiator in Automotive Retail
When expectations are high, customer experience is the ultimate differentiator, with the guiding principle clear: Good isn’t good enough; you have to be great.