Welcome to 2026 – Building on a Year of Growth and Innovation

Over the years, our goal has remained very simple: to support your success and ensure that each and every one of our products provides you a fast and clear return on your investment.

In 2025, our focus has been to innovate in the way you have asked us. Delivering additional standardisation of Showroom processes, providing easier access to actionable insight, enabling deeper collaboration in your technology ecosystem via data sharing, and driving better omnichannel engagement with consumers – so you can communicate with them at the right time, in the right way, to drive conversion.

As a result, we are proud to now support more than 11,000 dealerships across the UK and Europe. In 2025, we:

• Supported you to standardise Showroom operations, with 40%+ of UK AM100 sites now use Dealerweb or one of our CRM solutions, and this number is growing, supported by fast onboarding and connectivity to our newly launched Marketing suite.
• Forged a long term partnership with Salesforce, launching CitNOW Marketing360 with amazing initial results (e.g. 15% more cars sold per site per month through the lost sales journey, providing a 5 – 15x payback*).
• Unlocked technology as an enabler, increasing customer response times by 33% with 2-Way Messaging via SMS and WhatsApp, and reducing days to sell by up to 48% with high quality imagery*.
• Launched DataHub to enable the industry to unleash the power of data and insights, accessing site benchmarking data across our unparalleled network.
• Supported some of the UK and Europe’s largest retailers to consolidate their customer‑facing software, bringing more of their operations together under a single, reliable supplier.

Our strongest motivation comes from seeing the value our customers get from implementing our products. In 2025, we onboarded 3,400 sites with a new product, the equivalent of engaging with 80% of all rooftops in the AM100. We achieved this pace and scale whilst retaining a training rating of 4.8/5 and an overall product NPS of 63. Perhaps most rewarding, was to be named the 2025 AM Supplier of the Year – a highly regarded award from AM, voted for by dealers, and this drives us to strive to delight our customers each day.

In 2026, what we can achieve together is limitless. We will support you by innovating faster, integrating deeper, and delivering even greater value for your business through:

• Improving the customer experience
  • In 2025 we established an integrated digital marketing and showroom platform increasingly considered by OEMs as they look to standardise their approach and expand from our widely adopted video solutions.
  • Marketing360 is now live in many customers, and we are ready to onboard new sites.
  • React360, our powerful lead tracking platform to convert more enquiries and close more deals and is ready and available.
• Creating efficiency with AI. Accelerated investments including GenAI in Imaging, Highlights AI in Video, Chat AI in Conversations and AI Agents in Auto360 are available this month with ongoing releases of value
• Simplifying systems and reducing double-keying. Our new Portal, piloting now and launching in June 2026, brings all CitNOW Group solutions together for ease and efficiency, delivering a truly unified platform.
• Replicating the 2025 success in Showroom deployments, we are accelerating a major investment programme in Aftersales in early 2026, so enhanced efficiency and upsell are growth levers for all dealerships.
  • This programme continues the 2025 investment across the Aftersales journey and deliver new & modern interfaces, powerful product enhancements and detailed insights – increasing upsell by as much as 20%.
  • CitNOW Aftersales360 will complete our Auto360 vision alongside Marketing and Showroom and provides true 360 insight on both consumers and vehicles.

This Aftersales investment reflects the recent independent validation of the first part of our programme : CitNOW Triage was awarded Motor Trader IT Innovation of the Year (unlocking more than £44m in billable technician time at our pilot sites*) and a 3rd party independent assessment of RTC at a VWG dealership highlighted gains across utilisation, upsell and diary accuracy for those sites that implement RTC.

We look forward to another year of playing our part in your successes, bringing the magic into automotive retail and delighting consumers, together.

*All stats delivered from CitNOW Insights – providing visibility of data-driven actionable insights and business intelligence