CitNOW and Dealerweb integrate tech

CitNOW and Dealerweb, both part of the CitNOW Group, have integrated elements of their flagship systems to help retailers streamline the management of customer data, enhance the customer journey, and improve conversion rates for new and used car sales.

• Retailers gain unified view of the customer across different systems
• Dealerweb Showroom users can now create,share and monitor personalised CitNOW videos from the platform
• Digital CitNOW Web assets can be included in customer responses sent via Dealerweb React
• Integration delivers on CitNOW Group ambition to help retailers provide seamless customer experiences

The integration of CitNOW Sales into Dealerweb Showroom allows retail staff to easily create, share and monitor personalised videos from within the enquiry management system. The Dealerweb Showroom platform is a ‘hub’ for sales teams and with this integration it becomes an even more useful tool by allowing retailers to see and monitor their customer’s video interactions.

A further integration between Dealerweb React and CitNOW’s Web application enables the sharing of digital assets, including vehicle images, video and 360, between the two systems. This allows salespeople to create more asset-rich personalised communications quickly and easily as part of their initial response.

A recent survey conducted by the CitNOW Group highlights the importance of reacting quickly to customer enquiries. It found that after car buyers enquire about a vehicle, there is an expectation to receive a response from dealerships within three hours. 27% of car buyers think a response between one to three hours after enquiry is sufficient, whereas 24% would ideally prefer a response within 30 minutes. The integration enables those using Dealerweb React to respond instantly to customers with a range of assets, helping them exceed these expectations and improve the overall experience.

“We’re bringing together these best-of-breed solutions to make the enquiry management process more streamlined, helping sales staff be more efficient and effective. That starts with a unified view of the customer, but it’s also about optimising the functionality of the systems from both companies through seamless integration. The result is an approach that delivers much more than the sum of the individual parts.”

James Hill
Managing Director at Dealerweb

This initiative delivers on the CitNOW Group’s ambition to broaden the reach, functionality, and flexibility of the company’s digital communications tools, and transform the way the automotive world communicates. The Group, which acquired Dealerweb in December 2020, also includes Tootle and Reef Business Systems in the UK and Quik in the US. Its overarching goal is to develop technologies that streamline and enrich the sales process, for the benefit of retailers and consumers alike.

“This forms part of our broader effort to improve efficiency in automotive retailing through effective digital communications. Customers expect ‘joined up’ communications from their dealer – from the first sales enquiry through to aftersales interactions – and it’s clear that, when this works well, the result is improved loyalty and better sales conversion.”

Geoffrey Page-Morris
CEO at CitNOW Group

Further findings from CitNOW’s latest report, ‘The Ultimate Digital Customer Journey’, can be viewed via the link below.

Six graduate roles available across CitNOW and Dealerweb The programme starts in September 2021; openings in Client Services, Technical Development, Marketing and DevOps CitNOW Group dedicated to engaging talent in the software and automotive space

• Six graduate roles available across CitNOW and Dealerweb
• The programme starts in September 2021; openings in Client Services, Technical Development, Marketing and DevOps
• CitNOW Group dedicated to engaging talent in the software and automotive space

The CitNOW Group has launched its first ever Graduate Programme to recruit new talent interested in a career in the digital software space. The Group is currently looking for six graduates to join its new programme, which is due to start in September 2021, with positions available at CitNOW and Dealerweb.

CitNOW, the leading digital communications specialist, is recruiting for a Junior Designer to join its Marketing operation, and three Client Services Executives. There are also two opportunities within Dealerweb, the leading provider of showroom management systems. Based in Exeter, Dealerweb is searching for a Junior DevOps Engineer and a Junior Software Developer.

The programme is the perfect career opportunity for recent graduates with a passion for technology and an interest in the automotive world. The CitNOW Group welcomes applicants from a wide range of backgrounds and qualifications, with the goal to attract and nurture the very best talent. The application and interview process will be entirely online, and candidates are encouraged to submit a video explaining why they would be a good fit for the role as part of their application.

All successful applicants will benefit from the Group’s new flexible hybrid working model, with the opportunity to work remotely and from the company’s Exeter, Wokingham or Stirling offices. They will also be able to take advantage of all the other great benefits on offer such as wellness half-days and a competitive holiday entitlement.

“We know how challenging the past year has been for students, so we are delighted to offer this fantastic opportunity to help graduates and young people starting out in their career,” comments CitNOW and Dealerweb’s HR & Academy Director Laura Haskins. “The CitNOW Group is expanding and there has never been a better time to join us. In fact, in a recent employee survey we found that 92% of our team would recommend CitNOW as a great place to work. Not only will successful applicants enjoy our highly competitive employee benefits, they will also receive a first-class onboarding experience with a mentor and a 12-month formal development programme to help them thrive.”

In order to develop the graduates’ skills and knowledge of the CitNOW Group, successful candidates will work within multiple areas of the business. During the 12 months, they will experience CitNOW’s wide range of learning and development initiatives, and will have the opportunity to participate in projects and research that contribute directly to the success of the business.

The CitNOW Group’s Graduate Programme forms part of its wider Future Talent Programme, which includes apprentice hires and summer internships. CitNOW is also sponsoring Autocar’s Drivers of Change initiative for the second year running, which aims to identify and promote the best talent across the automotive technology, digital and retail sectors.

For more information about the CitNOW Group’s Graduate Programme and all current vacancies visit Our Careers page.