The Role

The Product Manager is responsible for the Marketing360 product within CitNOW Group’s Auto360 suite. This includes owning the product roadmap, prioritising new features based on customer feedback, market analysis and commercial value and agreeing mid to long-term plans with key stakeholders.

Working closely with the scrum teams, the role covers the delivery of new features, from early experiments through to pilots and full rollout. As the main point of contact for Marketing360 across the business, this role also monitors product performance and drives continuous improvement.

Key responsibilities

• Owning the Marketing360 product roadmap, setting mid to long-term priorities and agreeing them with the Head of Product and key stakeholders
• Prioritising new features and changes based on customer value, commercial return and technical feasibility
• Conducting competitor, market and industry analysis to identify opportunities and inform the roadmap
• Gathering and analysing feedback from customers, partners and internal teams
• Writing requirements, user stories and acceptance criteria for the development team
• Leading backlog refinement and sprint planning with the scrum teams, and resolving blockers to delivery
• Setting delivery timelines and keeping stakeholders informed of progress and changes
• Running experiments to test ideas early, and customer pilots ahead of full rollout
• Aligning Engineering, Design and Marketing on objectives and priorities
• Demonstrating new features to stakeholders and customers, supported by documentation produced with the wider Product team
• Briefing Sales, Customer Success and Support teams on new features ahead of launch
• Defining success metrics for Marketing360 and regularly reporting on performance
• Monitoring usage, adoption and customer satisfaction after release and using the findings to improve existing features
• Acting as the product expert for Marketing360 across the business

Our Brand Values

• We are powered by our people
• We delight our customers
• We make it happen
• We are always learning
• We are One Team

Knowledge & Skills:

• Experience as a Product Manager for a B2B SaaS product, working within an agile/scrum environment
• Experience in automotive marketing, ideally within or for dealerships, with an understanding of how dealers plan and run campaigns across email, SMS and digital channels to drive sales and aftersales
• Experience in the automotive software industry, ideally with CRM platforms
• Experience writing requirements, user stories and acceptance criteria
• Experience running customer discovery, user research and pilots
• Strong data-driven prioritisation skills, using product analytics to track usage and inform decisions
• Ability to influence and motivate cross-functional teams
• Understanding of Salesforce Automotive Cloud, Sales Cloud, Service Cloud or Marketing Cloud would be an advantage