Solutions

Connected Dots

Creating memorable customer experiences

CitNOW Group is dedicated to helping automotive retailers create memorable, measurable customer experiences that drive real commercial impact. By bringing together Marketing, Showroom, Aftersales and Data into one connected ecosystem, we transform everyday customer interactions into scalable, repeatable performance gains. The result is a unified approach to customer engagement that not only improves experience at every touchpoint, it also delivers measurable outcomes across the entire customer journey. Trusted by over 20,000 retailers globally and built on more than 20 years of industry expertise, our ambition is simple: to help you become the first choice for your customers.

Formed in 2021 following a series of strategic acquisitions, CitNOW Group was created to solve the challenge of fragmented systems across the automotive retail landscape. By unifying data and workflows across disciplines, we enable retailers to connect teams, streamline processes and deliver more personalised, consistent customer experiences. Our expanding portfolio of solutions is designed to enhance both customer-facing interactions and back-end dealership efficiency, empowering teams to sell more vehicles, maximise aftersales revenue and build long-term loyalty through smarter, technology-enabled engagement.

CitNOW Group History

Since 2008, CitNOW Group has grown into a connected ecosystem of automotive retail solutions, combining specialist businesses and technologies to help retailers deliver better customer experiences. Some of these brands remain part of our portfolio today, while others have evolved or been integrated into the solutions customers know and use today.

The video pioneer · 2008–2013

Where it began

CitNOW is founded, pioneering personalised video for the automotive industry.

Video takes off

Sales and Workshop video launch, transforming showroom and aftersales communication.

Expanding aftersales

Bodyshop launches, bringing video transparency to vehicle body repair.

Broadening our offerings · 2019–2020

Beyond the dealership

Web launches and Tootle joins CitNOW Group, extending engagement to online retail

Smarter showrooms

Dealerweb joins CitNOW Group, adding market-leading showroom and enquiry management.

Becoming a Group · 2021–2023

CitNOW Group is formed

Quik and REEF join as CitNOW Group unites its brands under one roof.

A year of growth

Five new companies join CitNOW Group, expanding its UK and European solutions across communication, imaging, sales and aftersales.

Continued expansion

VehicleVision and FEASA join the Group, closing out this chapter of growth.

Powering Automotive CRM with Salesforce

CitNOW partners with Salesforce

CitNOW partners with Salesforce to launch their dedicated automotive CRM bringing customer, vehicle and dealership data together in one connected platform.

And the journey continues…