Showroom and dealer management software

Connected Dots

Formed over 15 years ago to provide bespoke software and consultancy in all areas of sales and process control, Reef offers showroom and dealer management software and valuable tools to easily manage deals and view real time stock equity. To ensure maximum use of the service, Reef offers training services including a profit clinic designed to uncover ideas for optimising each and every transaction.

A sales man and women in a dealership


Reef Enquiry Manager

Managing enquiries efficiently, reliably and quickly through a trusted platform is essential for any dealership. Reef Enquiry Manager provides powerful deal management software.

Reef Showroom

Knowing who to contact and with which vehicles and promotions, can be the most powerful way to increase engagement. Reef Showroom provides a simple solution for data capture and content remarketing to help meet this challenge.


Equicalc easily and quickly provides information on stock and the value of a customer. It provides retailers with real time stock profiling along with a customer equity calculator.


Keeping records and easily locating documents are essential in today’s busy dealership. ReefCloud is a secure, cloud based document store for all customer paperwork.