Birchwood Group Named CitNOW Group’s Retailer of the Quarter for Q3 2025

We’re delighted to award West End Garage Kia CitNOW Group Retailer of the Quarter for Q4 2025, following an outstanding nomination that truly stood out.

The team has demonstrated remarkable commitment and progress in their use of CitNOW Sales, CitNOW Workshop and Dealerweb Showroom. Their recent integration of CitNOW Sales and Dealerweb Showroom has already delivered clear benefits by streamlining workflows and boosting overall efficiency across the business.

What really set West End Garage Kia apart was the combination of dedication, performance and enthusiasm highlighted in their nomination. Over the past few months, the team has fully embraced the tools available to them, driving meaningful improvements through consistent, high-quality video usage, strong customer engagement, and impressive watch rate results.

Their efforts showcase exactly what can be achieved through effective adoption of CitNOW Group solutions and they stand as a fantastic example for retailers across the network.
Congratulations to the entire West End Garage Kia team on this well deserved recognition.

Quarterly Update - December 2025

Welcome to the last CitNOW Group’s quarterly roundups of 2025 – bringing you the latest updates from CitNOW, Dealerweb and RTC.

In this latest update, we explore the key developments shaping the future of automotive retail, including Real AI, Real Opportunity, Real Successes… with Some Real Challenges, and a look at how retailers are Reaching New Heights of Customer Experience through strategic omni‑channel transformation. We also highlight how dealerships can unlock £4,800 in monthly savings by reducing repeat repairs at every site.

This edition also celebrates our major win at the Motor Trader Industry Awards and introduces our first CitNOW Product Feature Update, showcasing the latest innovations across the CitNOW Group.

Birchwood Group Named CitNOW Group’s Retailer of the Quarter for Q3 2025

Birchwood Group has been named CitNOW Group’s Retailer of the Quarter for Q3 2025, following a standout nomination from Account Manager George Boardman. This recognition highlights Birchwood’s impressive momentum in digital transformation and their proactive adoption of the full CitNOW Group suite.

Having started with CitNOW Sales and Imaging, Birchwood Group has recently expanded its digital toolkit to include Conversations, Dealerweb Showroom, and React. While many of these solutions are still in the onboarding phase, the team’s energy, collaboration, and commitment to innovation have already made a strong impact.

What set Birchwood Group apart:

• Rapid integration of new technologies
• Consistent excellence in the use of existing CitNOW tools
• A clear strategic vision to maximise the value of the full CitNOW portfolio

George Boardman, who nominated the group, praised their approach: “Birchwood Group has shown what’s possible when a retailer fully commits to digital transformation. Their energy, engagement, and ambition are truly inspiring.”

Congratulations to everyone at Birchwood Group. This award is testament to your hard work and forward-thinking mindset.